{"CACHEDAT":"2026-06-05 16:01:01","SLUG":"solution-vc5YKSWCbM","MARKDOWN":"## MODEL SOLUTION\n\n### Expected student output\n\nStudents identify persuasive strategies, explain their effect, and evaluate whether the campaign could be considered greenwashing.\n\n\n---\n\n## Sample answers — Part 1\n\n| Rhetorical device | Example | Effect |\n|-------------------|---------|--------|\n| Positive vocabulary | \"100% recycled\" | Creates a positive image |\n| Statistics | \"100%\" | Sounds scientific and reliable |\n| Future promises | \"vise…\" | Suggests progress and commitment |\n| Eco-friendly imagery | Green colours | Associates the brand with nature |\n| Simplification | Recycling presented as a solution | Hides the complexity of pollution |\n| Omission | No limits of recycling mentioned | Avoids negative aspects |\n\n\n---\n\n## Sample reflection\n\n> This document is mainly persuasive. The company uses positive words, green colours, and numbers to create an ecological image. However, the campaign simplifies the reality of plastic recycling and does not mention its limits. It could therefore be considered greenwashing.\n\n\n---\n\n## Evaluation criteria\n\n* Identification of persuasive devices\n* Use of examples from the document\n* Critical evaluation of greenwashing\n* Clear justification of ideas\n* Participation in discussion","HTML":"

MODEL SOLUTION

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Expected student output

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Students identify persuasive strategies, explain their effect, and evaluate whether the campaign could be considered greenwashing.

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Sample answers — Part 1

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Rhetorical deviceExampleEffect
Positive vocabulary"100% recycled"Creates a positive image
Statistics"100%"Sounds scientific and reliable
Future promises"vise…"Suggests progress and commitment
Eco-friendly imageryGreen coloursAssociates the brand with nature
SimplificationRecycling presented as a solutionHides the complexity of pollution
OmissionNo limits of recycling mentionedAvoids negative aspects
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Sample reflection

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This document is mainly persuasive. The company uses positive words, green colours, and numbers to create an ecological image. However, the campaign simplifies the reality of plastic recycling and does not mention its limits. It could therefore be considered greenwashing.

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Evaluation criteria

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