{"CACHEDAT":"2026-06-05 17:46:01","SLUG":"olivier-sophie-IMJrcLd5ne","MARKDOWN":"# Lesson title: **Reading between the green lines**\n\n## Lesson sequence title: Message in a plastic bottle\n\nLesson no. !!x!! 1/ 6\n\n### SSI: **Greenwashing and environmental communication in the plastic recycling industry**\n\n# Subject: French as a foreign language\n\n## Subject-specific learning goals / competences / curriculum content\n\n* Identify and analyse persuasive strategies in written and visual texts\n* Recognise rhetorical devices in advertising and institutional communication\n* Develop critical reading skills in socio-scientific contexts\n* Understand how language and images can shape perceptions of environmental issues\n* Use structured language to explain and justify interpretation of texts\n* Distinguish between factual information and persuasive intent\n* Develop awareness of grenwashing strategies in environmental communication\n\n## Learner age range: 14-16\n\n## Year of subject learning: 8-9 years\n\n# Lesson context before / after HOW activity\n\n**Starter activity**\n\n* Reflect on what happens to plastic waste after disposal\n* Question common assumptions about recycling\n\n**SSI focus:** misconceptions, waste systems, consumer perceptions\n\n**Activity 1 — HOW activity**\n\n* Analyse rhetorical and visual persuasive devices in a PepsiCo environmental campaign\n\n**SSI focus:** greenwashing, persuasive communication, critical evaluation of claims\n\n**Activity 2 — Scientific perspective**\n\n* Discover plastic types, recycling symbols, and downcycling\n\n**SSI focus:** scientific limits of recycling systems\n\n**Activity 3 — Global waste systems**\n\n* Oral comprehension: exported plastic waste and pollution in developing countries\n\n**SSI focus:** environmental inequality, global waste management\n\n**Activity 4 — Debate**\n\n* Discuss the \"3Rs\" and identify the most effective solutions\n\n**SSI focus:** sustainability, responsibility, informed decision-making\n\n**Activity 5 — Zero waste approaches**\n\n* Video comprehension on zero waste lifestyles and alternatives to plastic consumption\n\n**SSI focus:** sustainable consumption, behavioural change\n\n**Activity 6 — Local action project**\n\n* Propose solutions to reduce plastic waste in the local community or supermarkets\n\n**SSI focus:** civic engagement, local environmental action, collective responsibility\n\n# HOW Activity\n\n## Duration in minutes: 45mn\n\n## MSL Domain: **Be wise & think twice**\n\n### Learning goal:  **Subject-specific learning goals / competences / curriculum content**\n\n**Learners identify and analyse rhetorical devices in written and visual environmental communication and explain their persuasive function.**\n\n### HOW: **Evaluate the reliability of environmental claims by analysing how language and images are used to influence the reader's perception.**\n\n## HOW activity instruction\n\n## Document\n\nPepsiCo France campaign on \"100% recycled plastic bottles\":\\n<https://www.snacking.fr/actualites/5225-Pepsico-France-vise-100--d-emballages-recycles-pour-ses-boissons-des-2022/>\n\n\n## Part 1 - Instructions\n\n·       Read the title, observe the image, and read the article carefully.\n\n·       Identify the persuasive strategies used in the document.\n\n·       Complete the table by identifying the rhetorical device, finding an example, and explaining its effect on the reader/viewer.\n\n·       Explain how the image and the title support the main environmental claim.\n\n## Analysing persuasive strategies\n\n| Rhetorical device | Explanation | Example from the title, image or text | Effect on the reader/viewer | How does it support the main claim? |\n|-------------------|-------------|---------------------------------------|-----------------------------|-------------------------------------|\n| Positive vocabulary | Use of optimistic or reassuring words |                                       |                             |                                     |\n| Statistics / numbers | Use of figures to appear scientific or credible |                                       |                             |                                     |\n| Future promises   | Promises about future improvements or solutions |                                       |                             |                                     |\n| Eco-friendly imagery | Visual elements associated with sustainability or nature |                                       |                             |                                     |\n| Colour symbolism  | Colours associated with nature, purity or trust |                                       |                             |                                     |\n| Authority argument | Reference to experts, commitments or company actions |                                       |                             |                                     |\n| Simplification    | A complex issue is presented as simple or solved |                                       |                             |                                     |\n| Solution framing  | The company is presented as solving the environmental problem |                                       |                             |                                     |\n| Omission          | Important limits or problems are not mentioned |                                       |                             |                                     |\n\n## Part 2 - Final reflection\n\nIn your opinion:\\n- Is this document mainly informative or persuasive?\\n- Does the campaign simplify the reality of plastic recycling?\\n- Could this communication be considered greenwashing? Why?\n\nWRITE about 100 words\\n\\n\n\n\n\n|     |     |     |\n|-----|-----|-----|\n|     |     |     |\n\n\n### Suggested social form\n\nPair work for part 1 / individualy for part 2\n\n### Required infrastructure\n\nAll on paper\n\n##","HTML":"<style>.scilmi-outline-content h1,.scilmi-outline-content h2{font-weight:700}.scilmi-outline-content .badge-scilmi{background:#0d6efd;color:#fff;padding:2px 8px;border-radius:99px;}</style><h1>Lesson title: <strong>Reading between the green lines</strong></h1>\n<h2>Lesson sequence title: Message in a plastic bottle</h2>\n<p>Lesson no. !!x!! 1/ 6</p>\n<h3>SSI: <strong>Greenwashing and environmental communication in the plastic recycling industry</strong></h3>\n<h1>Subject: French as a foreign language</h1>\n<h2>Subject-specific learning goals / competences / curriculum content</h2>\n<ul>\n<li>Identify and analyse persuasive strategies in written and visual texts\n</li>\n<li>Recognise rhetorical devices in advertising and institutional communication\n</li>\n<li>Develop critical reading skills in socio-scientific contexts\n</li>\n<li>Understand how language and images can shape perceptions of environmental issues\n</li>\n<li>Use structured language to explain and justify interpretation of texts\n</li>\n<li>Distinguish between factual information and persuasive intent\n</li>\n<li>Develop awareness of grenwashing strategies in environmental communication\n</li>\n</ul>\n<h2>Learner age range: 14-16</h2>\n<h2>Year of subject learning: 8-9 years</h2>\n<h1>Lesson context before / after HOW activity</h1>\n<p><strong>Starter activity</strong></p>\n<ul>\n<li>Reflect on what happens to plastic waste after disposal\n</li>\n<li>Question common assumptions about recycling\n</li>\n</ul>\n<p><strong>SSI focus:</strong> misconceptions, waste systems, consumer perceptions</p>\n<p><strong>Activity 1 — HOW activity</strong></p>\n<ul>\n<li>Analyse rhetorical and visual persuasive devices in a PepsiCo environmental campaign\n</li>\n</ul>\n<p><strong>SSI focus:</strong> greenwashing, persuasive communication, critical evaluation of claims</p>\n<p><strong>Activity 2 — Scientific perspective</strong></p>\n<ul>\n<li>Discover plastic types, recycling symbols, and downcycling\n</li>\n</ul>\n<p><strong>SSI focus:</strong> scientific limits of recycling systems</p>\n<p><strong>Activity 3 — Global waste systems</strong></p>\n<ul>\n<li>Oral comprehension: exported plastic waste and pollution in developing countries\n</li>\n</ul>\n<p><strong>SSI focus:</strong> environmental inequality, global waste management</p>\n<p><strong>Activity 4 — Debate</strong></p>\n<ul>\n<li>Discuss the &quot;3Rs&quot; and identify the most effective solutions\n</li>\n</ul>\n<p><strong>SSI focus:</strong> sustainability, responsibility, informed decision-making</p>\n<p><strong>Activity 5 — Zero waste approaches</strong></p>\n<ul>\n<li>Video comprehension on zero waste lifestyles and alternatives to plastic consumption\n</li>\n</ul>\n<p><strong>SSI focus:</strong> sustainable consumption, behavioural change</p>\n<p><strong>Activity 6 — Local action project</strong></p>\n<ul>\n<li>Propose solutions to reduce plastic waste in the local community or supermarkets\n</li>\n</ul>\n<p><strong>SSI focus:</strong> civic engagement, local environmental action, collective responsibility</p>\n<h1>HOW Activity</h1>\n<h2>Duration in minutes: 45mn</h2>\n<h2>MSL Domain: <strong>Be wise &amp; think twice</strong></h2>\n<h3>Learning goal:  <strong>Subject-specific learning goals / competences / curriculum content</strong></h3>\n<p><strong>Learners identify and analyse rhetorical devices in written and visual environmental communication and explain their persuasive function.</strong></p>\n<h3>HOW: <strong>Evaluate the reliability of environmental claims by analysing how language and images are used to influence the reader's perception.</strong></h3>\n<h2>HOW activity instruction</h2>\n<h2>Document</h2>\n<p>PepsiCo France campaign on &quot;100% recycled plastic bottles&quot;:<br><a class=\"notranslate\" translate=\"no\" href=\"https&#x3a;&#x2f;&#x2f;www.snacking.fr&#x2f;actualites&#x2f;5225-Pepsico-France-vise-100--d-emballages-recycles-pour-ses-boissons-des-2022&#x2f;\" target=\"_blank\" rel=\"noopener\">https&#x3a;&#x2f;&#x2f;www.snacking.fr&#x2f;actualites&#x2f;5225-Pepsico-France-vise-100--d-emballages-recycles-pour-ses-boissons-des-2022&#x2f;</a></p>\n<h2>Part 1 - Instructions</h2>\n<p>·       Read the title, observe the image, and read the article carefully.</p>\n<p>·       Identify the persuasive strategies used in the document.</p>\n<p>·       Complete the table by identifying the rhetorical device, finding an example, and explaining its effect on the reader/viewer.</p>\n<p>·       Explain how the image and the title support the main environmental claim.</p>\n<h2>Analysing persuasive strategies</h2>\n<table><thead><tr>\n<th>Rhetorical device</th>\n<th>Explanation</th>\n<th>Example from the title, image or text</th>\n<th>Effect on the reader/viewer</th>\n<th>How does it support the main claim?</th>\n</tr></thead><tbody>\n<tr>\n<td>Positive vocabulary</td>\n<td>Use of optimistic or reassuring words</td>\n<td></td>\n<td></td>\n<td></td>\n</tr>\n<tr>\n<td>Statistics / numbers</td>\n<td>Use of figures to appear scientific or credible</td>\n<td></td>\n<td></td>\n<td></td>\n</tr>\n<tr>\n<td>Future promises</td>\n<td>Promises about future improvements or solutions</td>\n<td></td>\n<td></td>\n<td></td>\n</tr>\n<tr>\n<td>Eco-friendly imagery</td>\n<td>Visual elements associated with sustainability or nature</td>\n<td></td>\n<td></td>\n<td></td>\n</tr>\n<tr>\n<td>Colour symbolism</td>\n<td>Colours associated with nature, purity or trust</td>\n<td></td>\n<td></td>\n<td></td>\n</tr>\n<tr>\n<td>Authority argument</td>\n<td>Reference to experts, commitments or company actions</td>\n<td></td>\n<td></td>\n<td></td>\n</tr>\n<tr>\n<td>Simplification</td>\n<td>A complex issue is presented as simple or solved</td>\n<td></td>\n<td></td>\n<td></td>\n</tr>\n<tr>\n<td>Solution framing</td>\n<td>The company is presented as solving the environmental problem</td>\n<td></td>\n<td></td>\n<td></td>\n</tr>\n<tr>\n<td>Omission</td>\n<td>Important limits or problems are not mentioned</td>\n<td></td>\n<td></td>\n<td></td>\n</tr>\n</tbody></table>\n<h2>Part 2 - Final reflection</h2>\n<p>In your opinion:<br>- Is this document mainly informative or persuasive?<br>- Does the campaign simplify the reality of plastic recycling?<br>- Could this communication be considered greenwashing? Why?</p>\n<p>WRITE about 100 words<br><br></p>\n<table><thead><tr>\n<th></th>\n<th></th>\n<th></th>\n</tr></thead><tbody>\n<tr>\n<td></td>\n<td></td>\n<td></td>\n</tr>\n</tbody></table>\n<h3>Suggested social form</h3>\n<p>Pair work for part 1 / individualy for part 2</p>\n<h3>Required infrastructure</h3>\n<p>All on paper</p>","UPDATEDAT":"2026-05-14T09:43:21.536Z","ID":"b2a8c66d-d36c-426a-9404-42545a7adb66","TITLE":"Olivier, Sophie"}